1 of 12. Strategy and Risk During Uncertainty - ID the Drivers and Start the Dialogue

Start the dialogue about the future drivers and what the new normal might look like. My best guess - it is no where near what we used to be. As an example, work-from-home will likely rise and become permanent. Same thing for online learning. The key is to consider all these and other future drivers. Get the drivers on the table and get the conversation going. Include the right players (stakeholders, creative folks, business leaders, supply chain, technology, etc.).

Once you’ve got the drivers, you can apply scenario analysis to these drivers. Most of us have done that and it can be valuable. Lots of good reading on that. More on that and other tools coming up. However, instead of thinking in 2 x 2 scenarios, think of levels. L1 to Level 6. Level 6 means you really have no idea how things will turn out. McKinsey has a great older article on levels and it is worth reading.