3 of 12. Use tools to link the drivers, risks, and futures to the business model

Sounds easy. Few get it right. There are many ways to think about the business model. My experience after watching very high level executives on this subject is know your audience and use the tool that works for them.

Value Chain is one tool. Some find this approach better because of the insights gained on the process and the linearity.

Business Model Canvas is another tool. Some find this approach valuable because of the focus on key concepts such as the value proposition, channels, relationships.

Also consider Agile. Specifically, consider a combination of speed, direction, and the ability to pivot, adapt, and accelerate. How does the value chain or business model get changed if we have to pivot, adapt, or accelerate?